Cheese Nips

Cheese Nips

Kraft Cheese Nips are small cheese-flavored crackers manufactured by Kraft Foods under its brand, Nabisco. They are similar to Sunshine Cheez-It.

Kraft uses cheese of its own production to make these crackers.

Cheddar Cheese Nips

Cheese Nips are made in Cheddar, Reduced-Fat Cheddar and Four Cheese (Cheddar, Parmesan, Romano, Mozzarella) flavors. They were once made in extra cheddar flavors. The Four Cheese flavor contains half a gram of trans fat per serving.

Cheese Nips are also known for selling versions of their product that are shaped like cartoon characters, such as SpongeBob SquarePants, Dora the Explorer, and Catdog.

Portion-controlled[1] packages of Cheese Nips are also sold under the name Cheese Nips Thin Crisps 100 Calorie Packs (Thinsations in Canada), to appeal to the health-conscious market. Similar to the discontinued Cheese Nips Air Crisps, these Nips are slightly smaller and thinner than regular Nips, but are also hexagonal in shape.

Nips also appear along with other varieties of snacks in mix called Nabisco Cheddars, Yo Cheese, and Bits 'n' Bites.

Cheese Nips (originally stylized as Cheese-Nips) were introduced in 1955 and positioned in the 1980s as a competition of Sunshine Cheez-It. By 1999, the box was given more of a contemporary look, with the slogan "100% Real Cheese Taste Explosion". Following the Kraft/Philip Morris merger of Nabisco in 2000, the product and all other Nabisco cheese-releated items were used with Kraft Cheese. Crackers shaped as characters from the Nickelodeon show Catdog were produced to further market the snack.

Kraft uses cross-promotions with other products and events to sell Cheese Nips. In 2003, it sponsored a NASCAR Chevy driven by Steve Park. In return for financial sponsorship, Kraft was allowed to place its logo for Cheese Nips (as well as Fig Newtons) prominently on the back of the car, where it was likely to be seen by spectators of races. The car was then sold as a toy, in miniature form, as a collector's item.

Notes



Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Kraft Cheese Nips — are small cheese flavored crackers manufactured by Kraft Foods under its brand, Nabisco.Kraft uses cheese of its own production to make these crackers.Cheese Nips are made in Cheddar, Reduced Fat Cheddar and Four Cheese (Cheddar, Parmesan, Romano …   Wikipedia

  • Dairylea (cheese) — Kraft Foods Dairylea Triangles, Dairylea Lunchables, and Dairylea Dunkers are a popular processed cheese product, available in the United Kingdom and the Republic of Ireland. Dairylea is usually in the form of a thick, spreadable soft cheese… …   Wikipedia

  • Cheez Whiz — Country of origin United States Source of milk Cows Texture Thick sauce …   Wikipedia

  • Kraft Dinner — (original recipe) Nutritional value per serving Serving size 2.5 oz. (70 g), about 1 cup prepared Energy 260 kcal (1,100 kJ) Carbohydrates 47 g 49 g prepared Sugars 6 g 7 g prepared Dietary fiber 1 g 1 g pre …   Wikipedia

  • Kraft Foods — Inc. Type Public Traded as NYSE: KFT Dow Jones Industrial Avera …   Wikipedia

  • Vegemite — on toast Inventor Cyril P. Callister Launch year 1922 Company Fred Walker Co …   Wikipedia

  • Corn nut — Corn nuts Corn nuts, also known as toasted corn or corn bits, is a snack food made of roasted or deep fried corn kernels. Contents 1 …   Wikipedia

  • Nabisco — s logo Type Subsidiary of Kraft Foods Industry Food processing Founded East …   Wikipedia

  • Cool Whip — is a brand of imitation whipped cream named a whipped topping by its manufacturer. It is used in North America as a dessert topping and in some no bake pie recipes. It was generally described as non dairy as it contained no cream or milk and no… …   Wikipedia

  • Miracle Whip — is a white salad dressing and sandwich spread manufactured by Kraft Foods, sold throughout the United States and Canada. It is often used as an alternative to mayonnaise in recipes, although it is sweeter and has additional ingredients. Contents… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”