Morton's Restaurant Group

Morton's Restaurant Group
Morton's Restaurant Group, Inc.
Type Public
Traded as NYSEMRT
Industry Restaurants
Founded 1978 in Chicago, Illinois
Headquarters Chicago, IL, United States
Key people Chris Artinian (CEO)
Klaus Fritsch (Chairman)
Products Steaks
Revenue increase$353.8 million US$ (2007)[1]
Net income increase$13.0 million US$ (2007)[2]
Employees 5,000 (2008)
Website www.mortons.com

Morton's Restaurant Group, Inc. (NYSEMRT) is the world's largest owner and operator of company-owned upscale restaurants,[3] with locations in the United States, Canada, Mexico, Puerto Rico, Hong Kong, Macau, Shanghai and Singapore. The company operates three concepts: Morton's The Steakhouse, Bertolini's Authentic Trattoria, and Trevi.

Contents

Morton's The Steakhouse

Mortons logo.JPG

Morton's The Steakhouse (formerly Morton's of Chicago) was founded in 1978 by Arnie Morton and Klaus Fritsch. Today, there are 76 locations in the chain. Morton's locations are decorated with a similar style, concept and decor. Approximately 80% of the business for Morton's is based on business expense accounts, with an average guest bill being $88. 80% of the entrees ordered are beef, while that total makes up 38% of the restaurant's overall sales. The wine list includes entries at over $5000 a bottle.[4] In March 2009, Morton's introduced “power hours” that feature $6 plates between 4:30-6:30 pm and after 9 pm.[5] Morton's has been affected by the recession and has begun closing underperforming restaurants. So far in 2009 they have closed 5 locations including: Southfield, MI; Westchester, IL; Minneapolis, MN; Columbus, OH; Vancouver, BC.

Menu presentation

Besides the paper menu, Morton's offers a visually presented menu. The server rolls a meat cart to the table with raw samples of the meats on the menu. This presentation includes a detailed description of the preparation of each item. At that time that the server will also ask the guest if they would like to order one of their signature desserts which have a lengthy preparation time, thus needing to be ordered early in the meal.

Beef

Rib eye steak

Morton's The Steakhouse serves prime beef, the highest grade given by the USDA, sourced from a meat packer in Chicago, IL. The meat is aged on location for 3–4 weeks using a wet-aging process which means the meat is aged inside of a cryo-vacuumed bag. The meat is cooked to order on an 1800 degree broiler for service. Meat cuts offered include filet mignon, Porterhouse, New York strip steak, Chicago-style bone-in ribeye and bone-in prime rib.[6]

Trevi

Trevi logo

On September 15, 2006 the former Bertolini's location in The Forum Shops at Caesars in Las Vegas, which opened in 1992, closed for renovation. On February 2, 2007 it reopened as TREVI, billed as an Italian brasserie. The restaurant was designed by the Rockwell Group whom have also designed Nobu and Vong. The restaurant features cafe-style dining and a walk-up gelato/espresso bar.[7][8]

Locations

Morton's The Steakhouse

Arizona

  • Phoenix
  • Scottsdale

California

  • Anaheim
  • Beverly Hills
  • Burbank
  • Los Angeles
  • Palm Desert
  • Sacramento
  • San Diego
  • San Francisco
  • San Jose
  • Santa Ana
  • Woodland Hills

Colorado

  • Denver
  • Denver, Tech Center

Connecticut

  • Hartford
  • Stamford

District of Columbia

  • Washington D.C., Downtown
  • Washington D.C., Georgetown

Florida

  • Boca Raton
  • Ft. Lauderdale, Downtown
  • Jacksonville
  • Miami, Coral Gables
  • Miami, Downtown
  • Miami Beach
  • North Miami Beach
  • Orlando
  • West Palm Beach, Downtown

Georgia

  • Atlanta, Buckhead
  • Atlanta, Downtown

Hawaii

  • Honolulu

Illinois

  • Chicago, State Street
  • Chicago, Wacker Place
  • Naperville
  • Northbrook
  • Rosemont
  • Schaumburg

Indiana

  • Indianapolis

Kentucky

  • Louisville

Louisiana

  • New Orleans

Maryland

  • Annapolis
  • Baltimore
  • Bethesda

Massachusetts

  • Boston, Back Bay
  • Boston, Seaport

Michigan

  • Detroit, Troy

Missouri

  • St. Louis, Clayton

Nevada

  • Las Vegas

New Jersey

  • Atlantic City
  • Hackensack

New York

  • Great Neck
  • New York, Brooklyn
  • New York, Manhattan
  • White Plains

North Carolina

  • Charlotte

Ohio

  • Cincinnati
  • Cleveland

Oregon

  • Portland

Pennsylvania

  • King of Prussia
  • Philadelphia
  • Pittsburgh

Puerto Rico

  • San Juan

Tennessee

  • Nashville

Texas

  • Houston, Downtown
  • Houston, Galleria
  • Dallas, Downtown
  • San Antonio

Virginia

  • Arlington
  • Reston
  • Richmond
  • Tyson's Corner

Washington

  • Seattle

International

See also

Notes

  1. ^ Morton's, The Steakhouse, "Investor Relations - 2007 Recap"
  2. ^ Morton's, The Steakhouse, "Investor Relations - 2007 Recap"
  3. ^ Morton's, The Steakhouse, "Investor Relations - Company Overview"
  4. ^ Meyer
  5. ^ Landman, Beth (May 8, 2009). "Steak Still Prime". Zagat.com. http://www.zagat.com/Blog/Detail.aspx?SCID=42&BLGID=20595. 
  6. ^ Morton's The Steakhouse, Dinner Menu
  7. ^ Morton's The Steakhouse, "News Release"
  8. ^ New York Stock Exchange

Works cited

External links


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Morton — See also: Moreton (disambiguation) Morton may refer to: Contents 1 People 2 Fictional 3 Places 4 Other uses People …   Wikipedia

  • Arnie Morton — Arnold Arnie Morton (1922 2005) is the legendary restaurateur who is the founder of Morton s Restaurant Group/Morton s Steakhouse. He is the father of Peter Morton, owner of Hard Rock Hotel and Casino and co founder of Hard Rock Cafe; of Michael… …   Wikipedia

  • N9NE Group — N9NE redirects here. For the rapper, see Tech N9ne. N9NE Group logo. The N9NE Group is a partnership that owns and operates restaurants and nightclubs in the Las Vegas metropolitan area, Chicago and Dallas. The N9NE Group was founded by Michael… …   Wikipedia

  • Michael Morton — For other people named Michael Morton, see Michael Morton (disambiguation). Michael Morton (born 1964) is the son of Zorine and Arnold Arnie Morton, the restaurateur and founder of Morton s Steakhouse Chain. He is the brother of Peter Morton,… …   Wikipedia

  • Peter Morton — (born Chicago in 1946) was the co founder with Isaac Tigrett of the Hard Rock Café, a chain of casual dining restaurants. His father is Arnie Morton, founder of Morton s, and his son is Harry Morton, founder of Pink Taco restaurants. His… …   Wikipedia

  • Linux Users Group — Groupe d utilisateurs Linux Un groupe d utilisateurs Linux est une association au sein de laquelle se réunissent des utilisateurs et partisans du système d exploitation Linux et des logiciels libres. Pour désigner ces groupes, on utilise aussi… …   Wikipédia en Français

  • Marie Callender's — Marie Callender’s is a restaurant chain with 87 locations in seven western states. One East Side Mario’s restaurant also is part of the chain, a remnant of the period (1997 2000) when the chain owned the ESM concept, purchased from Pepsico. The… …   Wikipedia

  • McCormick & Schmick's — Seafood Restaurants Type Public (NASDAQ: MSSR) Industry Restaurant and catering Predecessor Traditional Concepts Founded …   Wikipedia

  • New Canaan, Connecticut —   Town   Seal …   Wikipedia

  • Pittsburgh Steelers — Current season Established 1933 Play in …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”